The store will be located on the historic Carnaby Street in London’s Soho and is to be named ‘RS No.9’
The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand Management Company, will immerse guests in all the hallmarks of the iconic band and allow them to purchase exclusive new fashion and merchandise.
The collections include exclusive and contemporary collaboration pieces for fans of all ages, including men’s, women’s and children’s fashion and accessories. A special glassware has been developed with Baccarat, engraved with the Rolling Stones tongue. The store will feature chairs and scarves from The Soloist, and raincoats and hats from premium Swedish raincoat brand Stutterheim.
Jointly curated by the Rolling Stones and Bravado, the shop fit follows the brand colours of red and black and the glass floor features lyrics, while the fitting rooms are adorned with iconic album artwork.
