Chanel has launched 22 of their products including lipsticks, perfumes and hand creams.
Kakao Talk is used by 93% of smartphone users in Korea and since August 2019, the application has been selling beauty products of 66 luxury brands including Dior, Yves Saint Laurent and Estee Lauder in its e-commerce category.
Chanel is infamous for their ‘barely there e-commerce strategy’ having previously successfully relied on stores and beauty counters to engage with customers. Given the ongoing effects of the COVID-19 outbreak, a number of shoppers have moved online and this has reportedly been a huge influence for the luxury powerhouse to join others to sell their products online.
