Destination Group will launch the new burger restaurant in Thailand.
The launch of Boom Boom Burger is part of a broader expansion plan, besides this concept, Destination Group also plans to launch a pizza chain. The first Boom Boom Burger store is scheduled to open on Tuesday 1 September and will be located at Sukhumvit Bangkok.
As part of their larger plans to bring different food concepts to the area, Destination Group brought the US burger brand Big Boy into Thailand, the brand’s first destination in Southeast Asia. Plans have been announced to roll out food trucks and kiosks in Bangkok from October. The group also aims to open Thailand’s first full-scale Big Boy outlet early next year and then expand to 20 – 25 branches over the next three years.
