R&B Tea products will be sold through Shakey’s Pizza locations in the Philippines.
R&B Tea, a Koufu Group brand, is one of Asia’s most popular bubble-milk tea brands, operating more than 1000 outlets across China, the US, Singapore, Cambodia, Vietnam, Malaysia and Indonesia. R&B Tea uses fresh fruit and all-natural components; they offer more than 30-tea based concoctions ranging from fruit-loaded brew, macchiato tea and their signature Brown Sugar Boba.
Under the franchise agreement, Shakey’s will sell selected R&B Tea drinks in Shakey’s Pizza locations. Following a review of the success of the roll-out, the brand plans to open at least five stand-alone R&B Tea locations in the Philippines.
Pang Lim, Executive Chairman and CEO at Koufu Group commented on this new partnership: “We have carefully considered the market trends and found the conditions in the Philippines to be favourable with a growing receptiveness towards the bubble-tea culture in recent years.”
