These will add to the brand’s existing 1500 strong store portfolio.
Bata is considered to be the largest retailer and leading manufacturer of footwear in India and adding to their already successful fleet of stores, the brand plans to open around 100 stores this year in India, despite the effects of the ongoing Covid-19 pandemic. The company have commented that around 80% of the 100 planned opening will be opened through a franchise model in tier-II and tier-III cities.
The stores will be strategically placed, only opening in areas that perform comparatively well economically despite the impact of the ongoing pandemic.
As well as boosting their physical presence, Bata is making a considered effort in its e-commerce offering as currently their online sales only make up around 5-6% of their total sales. They are planning to be able to deliver their products to more than 1300 cities.
