The store opened in Los Angeles and boasts features such as cashierless checkout, smart carts, Alexa stations and online pick-up.
As part of the online retail giants plans to build its offline presence, the highly-anticipated Amazon Fresh has finally opened its doors. The store has opened in the Woodland Hills neighbourhood of Los Angeles and will provide customers with a range of grocery options from mainstream brands such as Coca Cola, Tide, Oreos and Kelloggs as well as the Whole Food’s Everyday Value brand, 365. It will also include a selection of Amazon own brands Happy Belly snacks, Cursive wine and a new line of fresh food products.
The store implements a selection of technology features including the ‘smart cart’, a one-basket convenience cart equipped with bar code readers, sensors and scale as well as stations for ask Alexa, Amazon’s voice-controlled assistant, any questions. The shop also has a counter for picking up and returning web orders.
The store is currently only open to invited customers however it is expected to open to the public in the next few weeks.
