Following the launch of the Crystal Studio concept in Milan, Shanghai, London, Beijing and Paris, the brand are now looking to launch in Sydney.
The new boutique will be located at the Queen Victoria Building and will offer guests the brand’s signature glamour combined with technology such as interactive tablets which provide guests with styling tips and large screen displaying inspirational content.
The Queen Victoria boutique has been inspired by the Crystal Studio launched in Milan last year. Swarovski Marketing Director, Victoria Brown has commented: “We’ve certainly seen a change in our consumer behaviour since COVID-19, it has significantly accelerated the evolution of the digital world and our customers’ understanding and use of it. We’ve learnt that agility is vital, we understand that the situation continually changes and we’re proactively adapting.”
