The brands premium category will be rebranded as ‘Designer’ and will offer a range of new brands.
The online retailer currently offers fashion and lifestyle products to customers in 17 European markets and hopes that the introduction of luxury brands to their ‘Designer’ segment will increase their sales threefold.
In an effort to double its luxury range in size of offer, and treble its sales by 2023, the retailer plans to add brands such as Roksanda, one of the most recognisable luxury fashion brands in London and Marchesa, an American luxury brand specialising in women’s wear to its new luxury segment ‘Designer’.
The name change and rebrand to ‘Designer’ was a decision taken by the company as they feel that this name is a better reflection of its high-end offerings.
