The e-commerce platform, Frasers eStore will launch in Singapore to offer a ‘store-to-door’ experience.
The app will give consumers the ability to use the marketplace to browse and purchase products from tenants across all Frasers Property Retail malls. More than 800,000 shoppers can shop from the 200 merchants already on board. Members can place multiple orders across a selection of tenants in the mall, their order will be delivered as a single package to their doorstep.
“The launch of Frasers eStore marks the natural step in our digital-transformation journey with our tenants to further support them as they embrace digital solutions to find additional avenues to market their products, while adapting to changing consumer behaviours,” said Frasers Property Retail COO Tan Kee Yong.
“Looking towards a post-pandemic future, we stand ready with our tenants to leverage these digital platforms to emerge stronger, more adaptable, and more resilient than before.”
