Opening on September 7, Oxfam is opening a pop-up in Selfridges London to combat fast fashion.
The month of September is celebrating #SecondHandSeptember and the pop-up will be launched as part of the campaign which celebrates second hand fashion and asks customers to only buy secondhand items for the whole month.
Commenting on the concept behind the pop-up, Bay Garnett said in a statement: “My idea behind the pop-up shop is about shifting perceptions and context around luxury and secondhand clothes – specifically charity shops. So much money is spent by brands in investing in their marketing, advertising and stores; with the aim of charging high prices for their products.
“This project is a fun way to change the perception of charity shop secondhand clothes – shifting them into the luxury context and space of the big guns! With all those bells and whistles – but, crucially keeping the prices the same as they would be in any Oxfam shop.”
