Parent Company, AB Foods has announced that sales have beaten expectations over the past quarter after opening stores.
The high street retailer’s cumulative sales since reopening to the year-end are expected to be around £2bn. Compared to pre-Covid, Primark’s sales performance since reopening has been reassuring and encouraging.
“Total customer spends on clothing, footwear and accessories in our markets have been impacted by Covid-19. It has been recovering from a low point in April and the rate accelerated with the reopening of stores. Since reopening we have seen increasing numbers of transactions driven by footfall. The average basket size was initially significantly higher than last year, reflecting some pent-up demand, and while this outperformance has reduced in recent weeks it remains higher than a year ago.”
AB Foods have commented that sales at store in retail parks were higher than a year ago, while stores in shopping centres are roughly in line with last year.
