The British luxury swimwear brand has opened its first Paris flagship at Boulevard de la Madeleine.
Founded and launched in 2007 by Adam Brown, Orlebar Brown specialise in tailored men’s swim shorts after identifying a gap in the market for smart men’s swimwear. Now owned by Chanel, the brand has branched to include shorts, polo shirts, long and short sleeve shirts, jumpers, sweatshirts and shows suitable for wear in water in their collections and has expanded their presence into multiple international locations.
The new Paris flagship will be one of the brands largest stores, occupying 175sq m. The interior design takes inspiration from the opulent Miami hotel interiors – from the lobby to the pool and through to the beach. At the back of the store, the brand has stationed a classic Riviera day boat, nodding to the beach values that inspire the company.
