The new boutique is located at Miyashita Park Shopping Mall.
Occupying a space of 300sq m, the new store will offer guests Prada’s full range of clothing, bags, accessories and footwear for men and women. To celebrate the launch of the new store, Prada has also announced the launch of a digital project called “My Shibuya View” in which personal films are used to promote creators and musicians favourite spots in Shibuya.
The interior features a vibrant green as well as a bold chequered floor design which adds a feeling of space to the new store. The exterior features floor-to-ceiling glass which allows guests to view the inside of the store and the collections it offers.
The heart of the new store is a digital wall which can be assembled and disassembled as needed and is expected to draw the customer’s attention.
