The new boutique is located at Omotesando and will be the brands first location in Japan reflecting the new collaboration with Sarah Burton and Smilljan Radic.
Occupying 253sq m over two floors with the first floor dedicated to women’s products and the second floor dedicated to men’s. The interior of the store is adorned with various tones of wood such as oak and walnut and the glass exterior allows customers to see inside the store.
The walls and ceiling are made of recycle material “cotton crete” made from waste materials from cotton and plaster. This special material is only used in stores with the new concept and was specifically designed by the brand.
The store houses four fitting rooms; each of them is a combination of a glass cylinder and a curtain, which have been said to be handmade.
