British designer label A-Cold-Wall has begun a six-week “residency” at the Doha Festival City Mall in Qatar. Its new shop-in-shop 7.2sq m space is located in the three-storey Harvey Nichols store there.
It’s part of an expansion for the brand into more physical stores in multiple regions, including Asia Pacific and the Middle East.
Carrying the SS22 collection, the space was conceived in-house by the brand’s creative team and “reflects established A-Cold-Wall design codes, an evolving architectural programme tying global retail spaces together”.
Alongside consistent visual elements echoing
modernist and industrial principles, the Harvey Nichols Doha area “is defined
by a series of powder coated volt yellow x-frames, lending the space an open
feel while signalling a note of bold optimism”.
A-Cold-Wall is one of the most interesting brands to come out of the UK in
recent years. Founded by London-based Samuel Ross in 2015, his collection
merges British working-class uniforms with elements of Savile Row tailoring.
