Dollar General Corp. is taking its pOpshelf retail format in house, to its largest format DG Market stores.
The discounter for the first time combined its DG Market Format with its pOpshelf offering, opening two stores in the Nashville, Tennessee, area (Hermitage and Whitehouse). Dollar General launched pOpshelf in October 2020, and has since opened 16 locations in three states. Stores are currently under construction in Mobile and Foley, Alabama, and Aiken and Columbia, South Carolina.
The retailer plans to have approximately 25 Dollar General and pOpshelf combination stores, as well as up to an additional 50 pOpshelf freestanding locations in various markets by the end of fiscal year 2021.
“We are thrilled to enhance our customers’ shopping experiences through our new DG Market + pOpshelf store-within-a-store concept, which further demonstrates our innovative spirit and track record of format development,” said Todd Vasos, Dollar General’s CEO. “Through this combined format, we aim to deliver the value and products customers trust from a DG Market with the continually-refreshed merchandise including beauty and seasonal products, home décor and arts and crafts through pOpshelf.”