After nearly 18 months of construction, Bucherer and Tourneau are thrilled to showcase a highly unique American flagship store in the heart of New York City’s most vibrant area.
Located at 12 East 57th Street, home of the legendary Tourneau TimeMachine, the breath-taking new Bucherer 1888 flagship store is a three-storey tall, almost 1,700sq m expanse. With captivating custom designs, lounges and bars, art installations and the introduction of their highly successful Bucherer BLUE and Bucherer Fine Jewellery collections to the US market, Bucherer never fails to surprise with innovative offerings and business models.
The new emporium has been in the works since Bucherer acquired the leading US luxury watch retailer Tourneau in early 2018. With over a century of expertise and 28 locations across 10 states, Tourneau provided an exciting opportunity for the Lucerne-based Bucherer Group to establish a footprint and extend their portfolio of fine watches and jewellery to the US. With both their commitment to offering unparalleled service and products for watch and jewellery lovers, Bucherer 1888 and Tourneau are now launching a powerhouse concept to continually surprise and intrigue visitors.
