According to a company press release, A Pea in the Pod has opened two concept stores, one each in Chicago and New York City.
The brand is venturing back into brick-and-mortar retailing after closing all of its locations before the pandemic. The maternity retailer is now trialling a new concept in two cities before its planned expansion across the country. Customers will be able to shop an assortment of maternity and nursing styles and designer labels such as AG, 7 for All Mankind and Articles of Society.
Marla Ryan, Executive Vice President, A Pea in the Pod and Motherhood Maternity, commented: “Prior to the pandemic all our retail locations were closed, and since then, we’ve been focusing our efforts on offering moms and expecting moms-to-be a robust digital shopping experience that’s accessible and convenient.
“However, we understand we have a unique customer who appreciates the opportunity to shop and try on clothing in person, as her body changes throughout pregnancy and post-partum.”
