The pair have signed an exclusive franchise agreement which will see the launch of the brand in the GCC.
Although A.S. Watson is extremely well established in Asian and European markets, this is the brands first ever franchise agreement in its almost 180 year existence and marks the brand’s entry into the Middle East market. The pair have big plans to launch the brand into the market, explaining that they are planning to open 100 stores in the region by the end of 2025 with the first of these opening on October 1 at The Dubai Mall, followed by another location at Mall of The Emirates later in the year and an entrance into Saudi Arabia in 2021.
“Our partnership with A.S. Watson Group is another milestone in our journey to further enhance both the UAE and the Middle East’s position in the world’s top retail destinations map, and we look forward to making this brand available across further locations in the region.” commented Omar Al Futtaim, Vice Chairman at Al Futtaim Group.
As well as the launch of physical locations, customers in the region will also have access to the company’s e-commerce offering, a mobile app and the Watsons loyalty programme.
