The partnership has been branded as the largest online and offline partnership in Southeast Asia, spanning across six Southeast Asian markets and involving over 2,200 Watsons stores.
Grab and A.S. Watson Group will collaborate across multiple services starting with GrabExpress, GrabMart and GrabPay to significantly expand Watsons’ online reach in Southeast Asia. The new partnership means that customers will be able to conveniently access their favourite health and beauty products from an extensive network of Watsons stores via Grab in Singapore, Indonesia, Malaysia, Thailand, Vietnam, and the Philippines.
This partnership will offer a seamless O+O shopping experience as well as faster and more reliable delivery services to customers. It will also drive more sales to health and beauty brands available on Watsons eCommerce channels such as the Watsons mobile apps and its presence on GrabMart.
The Watsons X Grab partnership is rolling out in phases across the region.
