The new ‘Unbox Amazing’ campaign includes promotions, special deals and prize giveaways as part of a giveaway to breather fresh life into the emirate’s beleaguered retail industry.
In an effort to support the reopening of malls after the Covid-19-enforced lockdown measures, the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has unveiled the ‘Unbox Amazing’ campaign, with a series of promotions, special deals and prize giveaways.
The campaign, which encompasses more than 3,500 retailers across Abu Dhabi, Al Ain and Al Dhafra, is a collaboration between Retail Abu Dhabi, DCT Abu Dhabi’s retail sector platform; the Department of Economic Development – Abu Dhabi (DED); Visa; the emirate’s leading malls and retailers; and Abu Dhabi Commercial Bank, Abu Dhabi Islamic Bank, Al Hilal Bank and First Abu Dhabi Bank.
“Abu Dhabi’s diverse retail sector is back in business with the emirate’s most ambitious and economically impactful summer season promotion to date which, thanks to our landmark partnership with Visa and four leading banks, will provide a stimulus for a retail sector intent on recovery,” said Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing, DCT Abu Dhabi.
“Our reopening strategy has been developed over several weeks in close co-operation with DCT Abu Dhabi, the retail sector and all relevant government departments, and is in-line with best-practice safety guidelines issued by local and global authorities,” said Hamad Abdullah Almass, Executive Director of Abu Dhabi Business Centre, Department of Economic Development – Abu Dhabi.
