Organised by the Department of Culture and Tourism – Abu Dhabi, the new nine-week winter season promotion will see major retailer bring huge offers to regional shoppers.
Encompassing winter festive sales, rewarding promotions, new collection launches and only-in-Abu Dhabi shopping experiences across thousands of fashion, beauty and lifestyle stores, as well as discounts of up to 80 per cent in malls across the UAE capital, Al Ain and Al Dhafra, Abu Dhabi Shopping Season will bring exciting additions to Retail Abu Dhabi’s strategic cross-government and public-private sector partnerships.
The Season will see a hi-tech, festive ‘Wishing Tree’ installed in Yas Mall from December 10 to 31. With prizes to be won every day, shoppers use QR codes to select a wish from more than 18 options, including a new winter wardrobe, the latest gadgets, toys, beauty makeovers and hampers, experiences and more. Once selected, shoppers’ gift choices will appear on the innovative Wishing Tree’s huge LED screen displays alongside seasonal animations and motion graphics.
Abu Dhabi Shopping Season will also see the launch of Retail Abu Dhabi One – a new membership programme developed to give shoppers across the emirate and beyond access to exclusive-to-Abu-Dhabi products, experiences, attractive deals, brand events and exciting rewards.
Retail Abu Dhabi One has already won support from major retailers including Chalhoub Group, M.H. Alshaya Co., Al Tayer Group and Apparel Group, with members given access to ‘first to market’ experiences by hundreds of leading global and regional brands across fashion, lifestyle, home furnishing, F&B, hospitality, jewellery, department store and luxury goods.
