World-leading hospitality group Accor is aiming for significant growth in its premium hotel portfolio across Europe and North Africa, with a robust pipeline across key brands including Pullman, Mövenpick and Swissôtel.
The group has signed 10 premium hotels across the region to date this year – six from Mövenpick, two from Pullman and two from Swissôtel – to take its premium pipeline to 46 properties totaling 7,360 rooms, all set to open by the end of 2027.
Accor’s premium growth will strengthen the group’s presence in the Mediterranean basin, with locations in historic cities and sun destinations alike. An opportunity to broaden its offering to European travelers, it will also see growth in Eastern European destinations like Bulgaria, Czech Republic, Albania and Montenegro.
Commenting on Accor development strength in the region, Philippe Bijaoui, Chief Development Officer, Europe & North Africa for Accor’s Economy, Midscale and Premium brands, added: “Our recent restructure has given us a laser-eyed focus, and driving our premium brands across the region is a key part of that. Currently our premium portfolio makes up 16% of our overall pipeline and it continues to be a key area of focus for our development strategy where we see huge untapped potential. We’re also very confident in the ability of brands like Mövenpick, as an ideal conversion brand, to help increase our density in key locations.”
