The ibis Styles London Gloucester Road hotel will transform the guest experience through technology as part of Accor’s global ambition.

Accor, the leading hospitality group, today announces the technological integration of its first fully digital hotel. Accor’s philosophy and ambition is to offer a full suite of digital technologies to make guests feel welcome, while improving the guest and employee experience.

Ibis Styles London Gloucester Road is the first Accor hotel in Northern Europe to provide a fully digital experience with contactless solutions at each step of the guests’ stay. The hotel will provide an experience that is quick, safe and easy, with contactless solutions that rethink the guest journey from arrival to departure. The digital eco-system will include features such as online and mobile check in, in hotel payment, the ‘Accor Key’ – a digital key solution, digital F&B services and guest relations via Whatsapp throughout the stay.

“We know that guests increasingly seek contact-light travel and hotel experience that is easy to use, and we want to ensure they can do just that,” said Carla Milovanov, SVP Customer Technology Services, Accor. “This is not about robots or faceless technology, this is about the smart integration of innovative, customer-facing technology at pace and at scale. Technology is part of our daily lives and is now fully part of our hotel experience – and with this important step, we give our guests the opportunity to adapt their hotel stay according to their preferences.”