The store which is located in London’s Maryleborne, showcases the brands new Responsible Retail Design concept.
The new Responsible Retail Design concept is anticipated to be applied to all future Ace & Tate stores and will utilise circularity building materials, allowing Ace & Tate to build efficiently and to utilise materials that aren’t as harmful to the environment. The concept is founded on four principles which are: to be designed for disassembly, honesty in materials, simplistic in design and bold in execution.
Mark de Lange, Founder and Chief Executive Officer commented: “Ace & Tate’s new store concept supports the company’s overall mission to reduce the footprint we leave behind. We are adapting to a new future. We directed a store opening in London from The Netherlands through video conferencing and plenty of phone calls.”
Meanwhile, Director of Retail Expansion, Doortje van der Lee concludes: “Responsible Retail Design is just the beginning of our journey in the future of our store expansion. With more flexible real-estate deals, and a modular store concept, this allows us to easily move the store if realities change again.”
The new Marylebone store officially opens on November 19.
