Acmé de la vie Continues International Expansion

Korean streetwear brand Acmé de la vie (ADLV) is continuing its international expansion, with the opening of its third store in Australia.

Located at Westfield Chastwood on Sydney’s North Shore, it will be followed by another in November this year, this time at Sydney Central Plaza in the CBD. By 2025, the brand plans to have 12 stores in the country. But the well-loved Korean brand isn’t stopping there.

“We are going to open ADLV stores in Vietnam this year, and we have signed the exclusive contract with a Vietnam distributor, the location of the stores has been checked and everything is going well,” Co-Founders and twin brothers Jae-Mo Gu and Jin-Mo Gu told Inside Retail. “We are discussing entering the Thai market, and we will try to enter European and American markets that we have not yet explored.”

Less than five years after opening their first store in Seoul’s Gangnam district in 2017, the twins now have a network of more than 20 ADLV stores in Korea and 32 stores in China. ADLV also sells on Tmall, Qoo10, Shoppee, Lazada and its own global e-commerce sites.

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