Authentic Brands Group and the SPARC Group have continued with the expansion of their portfolios with the addition of Eddie Bauer.
An agreement has been entered into by the two companies to purchase the American clothing chain Eddie Bauer from PSEB Group. An operating company owned by Golden Gate Capital. ABG will own Eddie Bauer’s intellectual property, and the brand’s core operating businesses will become a part of the SPARC portfolio of brands.
“We have enjoyed a highly successful partnership with Eddie Bauer since 2009 and are proud of the company’s tremendous transformation during that time,” said Neale Attenborough, PSEB Chairman and Operating Partner at Golden Gate Capital. “With significant scale, unique brand-building capabilities and deep operational acumen, we are confident that ABG and SPARC are the perfect partners to enable Eddie Bauer to continue to flourish.”
“Eddie Bauer has a 100-year history of unparalleled authority in the outdoor space,” said Jamie Salter, Founder, Chairman and CEO of ABG. “The global outdoor market opportunity has grown exponentially over the last year and we are ready to hit the ground running and guide this brand into new frontiers in partnership with SPARC, Damien and the rest of the Eddie Bauer team.”
