The newly opened store joins the brand’s existing 21 factory outlets that are already present in Italy.
Fidenza Village is the only centre in Italy of The Bicester Village Shopping Collection by Value Retail. The centre is located equidistantly between Milan and Bologna and boasts an impressive portfolio of over 120 boutiques. These boutiques are made up of leading Italian brands and international brands, with customers able to enjoy reduced prices by up to 70 per cent.
The new Adidas store houses the brand’s Performance collection alongside a wide range of shoes and clothing for sport; the Adidas Originals collection, which is dedicated to streetwear fans and a number of limited edition collections, including the recently launched collection created in collaboration with Pharrell Williams and the one signed by Stella McCartney.
