The confirmed app will launch in Germany on March 3 and will allow users to gain exclusive content.
The Confirmed App launched in the US last summer and is now preparing to debut in Germany, allowing users to get exclusive access to limited collections and collaborations, find interviews with actors from the creative scene or get an insight into the brand’s archive.
Designed as a ‘fast, fair and safe shopping experience’, the Confirmed App gives users exclusive early access to preview selected collections, new trainers and clothing from Adidas before they are officially released on the market. Alongside this, Adidas intends to attract streetwear fans with editorial content, promising ‘exclusive interviews with aspiring trendsetters, deep insights into the brand’s archives and news about new releases.’
The app is available Wednesday 3 March via the German Apple App Store and in the Google Play Store.
