The sports firm Adidas has launched its second Brand Center in one of the busiest and most prestigious streets in the city, Presidente Marasyk Avenue, in the Polanco neighborhood of Mexico City, a concept that seeks to combine the physical and digital experience in the two-story store.
Through a statement, Adidas points out that this new space focuses mainly on giving importance to one of the sports that more and more Mexicans practice, referring to “running”, with a variety of specific products, as well as articles that include their proposal of Adidas Originals to pieces to practice soccer. “We are very proud to present what for us is the new home of Running and we hope that it will be so for all Mexicans. Without a doubt, this Brand Center is something innovative for the industry, where runners and non-runners will have the possibility of being guided by experts in the field to have a better performance”, explained Pablo Cavallaro, senior director of brand activation at Adidas Mexico. .
According to the German brand, Adidas Masaryk is an exclusive and immersive place where sport, style, creativity and design come together to bring running time to life through 6 spaces that focus on sport, collecting and Mexican culture. In the Brand Center, three spaces stand out: Adidas Running Center, which is made up of a 360° experience for all types of runners, with the support of sports professionals; Originals X MI, a place that seeks to connect with creative minds where visitors can create their own logo design for the Adidas Originals collections; and Kids, an exclusive area for children’s products with an interactive installation to encourage their creativity.
