The newly renovated store on Münzstrasse in Berlin is the world’s first Adidas Originals Flagship store.
The newly developed store is called The Collection and has been designed with a focus on ‘high-quality’ product presentation and comprehensive story-telling. The store has no gender-specific sections but instead features exclusive and limited-edition special products.
Sustainability is key for Adidas, and the brand has recently upped their efforts in the fight against plastic waste. Much of the store and many of the features utilise sustainable materials. Recycled flooring, furniture and other upcycled elements have been used throughout the store
In a time where digital innovation continues to be a prominent feature to keep retail locations engaging, the flagship store features a number of digital initiatives including interactive product tags that consumers can scan via the Adidas app to reveal further product information. As well as this, the store also houses a digital mirror that can keep customers up to date with upcoming products. Mobile archiving shelves have been utilised to allow the store to be flexibly redesigned at any time.
