Adidas Terrex, the outdoor division of the brand, has opened its first flagship store in Europe in Munich.
Located at the foot of the Alps at Sendlinger Strasse 18, the new Adidas Terrex flagship store serves as a contact point for the local outdoor community, offering products that enable adventurous outdoor activities.
Spanning an area of 370sq m, the store offers customers access to the entire product range from Adidas Terrex. Many of the products available, including clothing and shoes, have been developed for the conscious outdoor clientele in a particularly technical and sustainable manner. Made in close collaboration with Adidas Terrex athletes, the store also offers jointly developed collections for hiking and mountaineering as well as equipment for trail running, mountain biking, climbing and winter sports.
“We are delighted with the first Adidas Terrex store in Europe. This underscores our strategic focus on the outdoor area and sets new standards in terms of sustainability and modern sales concepts,” says Kasper Rorsted, CEO, Adidas.
