The 16,000sq ft store is located at The Dubai Mall and is the brand’s first flagship store in the United Arab Emirates region.
The newly opened store utilises the very best in digital and interactive elements, aiming to enhance the shopping experience for customers. The heart of the store is the Maker Lab, where customers can design products individually, customising them to make them their own.
Innovative digital signage technologies including digital blankets and a digital shoe wall are utilised in the space whilst an on-site app with real-time product scan and a try-on function called ‘Bring it to Me’ allows customers to check sizes, request their wanted product and have it delivered to them in store.
The store is divided into separate areas for women, men, and children and also has a dedicated DXB shop for Dubai-exclusive products that are exclusively available at this store location.
Dave Thomas, Managing Director of Emerging Markets, Adidas, commented: “We are thrilled to open our first global flagship store in the region at The Dubai Mall, This new flagship brings the very best of our brand in an unrivalled shopping experience where physical and digital meet. With Dubai increasingly becoming a hub for innovation, creativity, and sustainability, our futuristic retail concept corresponds with the DNA and vision of this dynamic and exciting city.”
