The company has opened the doors of its first store for the women’s market in Latin America, with a large-format store in the El Tesoro shopping centre in Medellín.
The space combines sport with style and creativity and incorporates, in turn, details and elements of Colombian culture.
The environment features neutral tones, indirect lighting and minimalist Nordic-inspired details with a mix of yellow, beige and wood tones. Adidas launches its first commitment to the female market, with garments in various sizes, up to 2XL, mannequins of different morphologies and a space that is presented as a centre of inspiration.
“At the centre of the store is the beautiful mural created by Colombian artist Paula Toro, which reflects the DNA of Medellín and blends seamlessly with the store. As a nod to local culture, in the dressing rooms, customers will find a work in macramé, with our brand logo,” the banner reported in its official statement.
