The brand has announced the recent launch of its first company-owned Original store at Ambience Mall in Gurugram.
Occupying 3,573sq ft of space, the newly-launched Adidas Originals store is set to become the one-stop destination for those who love both sneakers, street style and fashion forward designs. According to a statement issued by the company, the store gives each streetwear fan access to Adidas’ most exclusive drops, sought after collaborations – including collections with Pharrell Williams and Beyonce – and crowd pleasers such as the much loved Stan Smiths.
The store boasts an intricate art piece that marks tribute to Gurugram’s iconic city vibe with a vibrant neon logo in an effort to make it the ‘most Instagram-able corner of the store’. The store also features a line drawn map of the city, further celebrating the Gurugram and adding a touch of local flavour.
To celebrate the launch of the store, a number of activities and special launch offers were available.
