The 8500sq ft flagship store will house the latest Adidas Original products and the ‘hyper-local’ ranges.
The new flagship store will be the go-to place to shop the latest must-have sneakers as well as sold-out items such as the brands recent collaborations with Lego and Star Wars. It will also house other exclusive products, such as a limited edition items such as the Elland SPZL trainer.
London has heavily inspired the design for the store, with nods to the British capital highlighted throughout. An art installation, created by 19 year old artist Siana Bezuhanova shows the different faces of London and is displayed in the windows and entrance. London themed T-shirts have been packaged to look like records in a playful and innovative homage to Soho’s music scene. Elements of a London pub have also been incorporated into the store, such as fringed light fittings.
Sustainability plays a pivotal role in the flagship store; materials such as reclaimed wood and upcycled furniture are featured in the store. A striking figure stands in the centre of the store and is a trefoil mural made from living plants sits inside 3D-printed Stan Smith trainers.
