The opening is the first adidas® The Collection store in Brazil and it has launched at Bourbon Shopping São Paulo, located in Perdizes.
The store was designed to offer a certain destination for fans of the brand and has a minimalist aesthetic to connect memories, ideas, products and people, in addition to offering exclusive experiences and receiving the biggest Adidas releases.
For the layout of the store, which occupies more than 211sq m, solutions were designed that could bring together fans and reproduce the most classic Adidas form, highlighting the products and their creative activations, making the display of items even more modern. On the shelves, consumers find nostalgic collections and limited items, including shoes, clothing and accessories.
