The two Abu Dhabi-based event management powerhouses have combined to deliver over 700 major events over the last 15 years.
Their name will be their calling card as two of the biggest event management companies in Abu Dhabi – Abu Dhabi Motorsports Management (ADMM) and Flash Entertainment – have merged to form a new company called ‘Ethara’.
In Arabic, Ethara translates to ‘thrill’ and the new entity aims to capitalise on unique opportunities in the live events space. With offices in Abu Dhabi, Dubai, and Riyadh, it will conceptualise and execute events, entertainment, and venue management in the Middle East and beyond.
In 15 years since their inception, ADMM and Flash have collectively delivered over 700 major events to more than 16 million fans, including the Formula 1 Etihad Airways Abu Dhabi Grand Prix, Yasalam After-Race Concerts, Mubadala World Tennis Championships, FIFA Club World Cup, AFC Asian Cup, NBA Abu Dhabi Games, UFC, national celebrations and festivals, and many more spanning sport, music, culture, entertainment, corporate, and MICE events.
