Adore Beauty, the online retailer has now launched its first national television campaign roughly ten months after private equity firm Quadrant Growth Fund invested in the business with plans to raise its profile.
The advert is called ‘Whatever Makes You, You’ and lasts thirty seconds, the advertisement depicts women using various beauty products in their every day-to-day lives with the aim to promote the message that beauty should be fun and also accessible to everyone.
“I’ve always believed that beauty should be something that makes you feel your best, and that feeling should be accessible to everyone. This ad embraces real women and whatever makes them feel good,” – Kate Morris, Adore Beauty CEO and founder, said in a statement.
