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Adore Beauty Unveils Debut Site

Online beauty retailer Adore Beauty opened its first brick-and-mortar store in Westfield Southland in Melbourne last weekend.

The new boutique provides customers with a digital skin analysis, a curated range of Adore’s more than 300 beauty brands and an in-store beauty service experience.

Adore Beauty’s second store is set to open at Watergardens in early March, while additional locations will launch later this year. The company said a national store network is in the pipeline in the coming years.

Adore Beauty’s CEO Sacha Laing says the store will bring the best of the retailer’s beloved online offering to life. “The Southland store is the first step in a new and exciting chapter for Adore Beauty that will see us bring our online experience that our customers know and love into physical settings where they can explore, learn and play with beauty, with the guidance of our in-store experts,” he remarked.

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