Established in 1987, luxury skin, hair and body care brand Aesop is renowned for its formulations based on three simple yet essential concepts: detail, efficacy and sensory pleasure. It’s no surprise then, that their approach to retail space design and experiences are equally supreme. Case in point, their eighth and newest store located in the bustling VivoCity.
Furnished in calming neutrals and languid curves—it’s impossible to not be drawn in at first glance. Welcoming you into its embrace, Aesop VivoCity provides an elusive escape away from its contrasting surroundings and eases you into the self-care headspace. Looking beyond the pastel green mosaic flooring and deep serene teal surfaces, you will find product display shelves partly assembled from reclaimed, oxidised metal tiles.
Lining the walls are renewable wood-wool panels, a deliberate endeavour to absorb all acoustic distractions from beyond the storefront. Nothing will be allowed to disrupt your focus, while you embark on the tranquil search for fresh bottles and jars. At the core of the room stands a grand basin where guests can receive personalised consultations from trained experts, to better pair products to person.
But this space’s crowning jewel? An exclusive ensuite complete with basin and seating area is available for intimate, first-hand encounters. Here guests can remove their make-up in total privacy as they experience sensorial skincare recommendations and new products in person.
The store also boasts a walk-in wardrobe for aromas. Take a stroll through the store’s very own Fragrance Armoire, nestled away in a peaceful corner where unorthodox, masterfully blended fragrances lay in wait. Complete with a restful bench, this blissful sanctuary encourages guests to relax and surrender to the beauty of the moment.
