After moving out of Hall 29 and their temporary location at Fürstenwall, the menswear specialist will open its doors to shoppers in Autumn/Winter 2022.

The store will span an area of 774sq m and boasts a modern lounge area as well as new collections from Ahlers brands, Pierre Cardin, Baldessarini, Pioneer Authentic Jeans and Otto Kern. In terms of design, Baldessarini’s ‘California Glam Spirit’ clearly prevails in the store and the aesthetics of the New Hollywood era of the late 1960s are cited with terrazzo, luxurious bronze details and glass elements.

Meanwhile, Pierre Cardin underscore the lifestyle element of the store which is designed to depict freedom and ease. Parquet made of high-quality French oak and rough industrial chic ensure the correct portion of ‘Frenchness’ and luxurious lightness.

Pioneer Authentic Jean’s brand identity is also presented in the showroom as the explorer flag acts as the central element and will be staged as a key visual together with the ‘Timeless’ autumn/winter 2022 collection.