The new Karl’s Fishing & Outdoors store is gathering and analysing key customer metrics with artificial intelligence (AI) and Internet of Things (IoT) technology.
Catch Co., operator of two e-commerce brands: Mystery Tackle Box, a monthly subscription box of lures and tackle, and Karl’s Bait & Tackle, a membership-based e-commerce platform, recently opened its first brick-and-mortar store, in Ft. Worth, Texas. The company is deploying in-store solutions from brick-and-mortar data analysis technology provider RetailNext to optimise store operations in real-time.
“We want fishing to be enjoyed by everyone, and we’re committed to building a community around the Catch Co. brand and forging ever-closer connections with our customers,” said Teeg Stoufer, Catch Co. Director of Retail Experience. “Bringing that mission into the real world with brick-and-mortar stores was the logical next step, and RetailNext’s technologies are helping us to realise that ambition, using data-driven insights to create the most fulfilling, inclusive, and interactive shopping experiences possible.”
“As one of America’s most beloved fishing brands, Catch Co. is pushing the envelope when it comes to experiential shopping,” said Sergio Gutierrez, RetailNext Head of Revenue. “We’re delighted to be supporting them on this journey. By providing the insights store leaders need to better understand customer behaviour they are better equipped to react and design incredible experiences that shoppers will want to return to time and again.”
