BWH Hotel Group has announced 30 new hotels in Scandinavia under its upscale, boutique brand Aiden, as well as launching in India.
Currently, there are 19 Aiden branded hotels worldwide, in locations such as South Korea, France and the US. In partnership with CIC Hospitality, BWH will open 30 new hotels in Scandinavia. Each of the properties will offer a digital hologram concierge for check in/out as well as guest services.
Ron Pohl, President of International Operations at BWH, said: “We are excited about the remarkable growth we’re seeing in our global Aiden portfolio. There are many markets around the world that are ready for a hotel product like Aiden, and we are capitalising on demand in key markets such as Scandinavia, India, Thailand and Australia. We look forward to continuing to bring this exceptional product to life in destinations across the globe.”
