The National Basketball Association (NBA) and Al Mana Fashion Group have expanded a multi-year tie-up to open the first brick-and-mortar NBA Store in the UAE and the league’s first e-commerce site dedicated to fans in the Middle East.
The new brick-and-mortar store, which will be operated by Al Mana and located at Yas Mall on Yas Island in Abu Dhabi, will open this fall in conjunction with The NBA Abu Dhabi Games 2022, which will feature the Atlanta Hawks and the 2021 NBA champion Milwaukee Bucks playing two preseason games at Etihad Arena on Yas Island in Abu Dhabi on Thursday 6 October and Saturday 8 October at 8pm GST. The NBA Abu Dhabi Games 2022 will mark the league’s first games in the UAE and the Arabian Gulf.
“We are excited to bring the first NBA Store to the UAE and to Yas Mall,” said Tom Foley, General Manager of Al Mana Fashion Group – Sports Division. “We hope the location evolves into something more than a store and serves as a 365 celebration of culture and history of the NBA, acting as the go-to place for fans and players alike and a focal point for the game of basketball in Abu Dhabi.”
