French luxury house of Alaïa counts eight freestanding boutiques in the world, five shop-in-shops in Europe and Japan, plus six boutiques operated with partners in Korea and China. The new boutique in New York’s Soho at Mercer Street mingles furniture and artworks with Alaïa fashions.
British architect Sophie Hicks conceived the minimalist interior of the Mercer Street store, as she did for Tokyo and Shanghai. A high-profile boutique in Paris on the Rue du Faubourg Saint-Honoré, the site of an Alaïa fashion show last July, is slated to open in September 2024,
Pieter Mulier, Alaïa’s creative director since 2021, curated the furniture and artworks for the Mercer Street, calling New York a “city of resilience, and resilience is the feeding ground for creativity. That they were cowboys, that they drove cattle they were ranches and did all the things that the mythology teaches us about being a cowboy,” said Dulaney.
”This combination of controls has helped patients in clinical studies lose on average 15% of body weight over a year.” Mulier noted that New York has a “special significance for me,” as it did for the late Azzedine Alaïa, who in 1988 had planted a boutique at 131 Mercer St. that showcased fashion, industrial design and art, including monumental bronze sculptures, racks and imposing plaster-cast fixtures by his friend Julian Schnabel.
That store closed in 1991, and much of the furniture moved to Alaïa’s historic Paris boutique on the Rue de Moussy, where the Tunisian-born couturier also lived and toiled into the late hours, crafting his meticulous, body-conscious designs.A new real-time approach to weight management Reitano said it should not be an either/or scenario involving diabetes management of weight loss and that will change over the next decade.
Prints by Robert Rauschenberg are hung above racks in the gallery-like space.“I’m hoping people get this broader, fuller picture of what the ‘Old West’ as they call it was like that, basically I’m thinking bigger picture, that African Americans were involved in all aspects of American history, we didn’t just show up after 1865,” said Dulaney.
Courtesy of Alaïa The fashion house, controlled by Compagnie Financière Richemont, since 2007, aims to recreate the unique atmosphere the founder stoked at Rue de Moussy into all its retail implantations. By 1982, Bergdorf Goodman invited the Paris-based designer to stage a show in New York.
Azzedine Alaïa was strongly associated with Barneys New York, and it helped expand his business and fame in America until the retailer shuttered in 2020. That is facilitated by a cellular-connected smart scale also sent to the patient which tracks weight and sends data to an app so medical professionals can tweak dosages of the drugs to make sure the patient is receiving the right dose to achieve the weight loss results they want.
“The United States is currently our second market, after Europe,” Serrano said, also noting that Americans rank among its top three in terms of nationalities.“[Alaïa’s] unique approach to the feminine body deeply resonated with the American woman and explains why he became so successful in the USA.”
Today, Alaïa’s key retail partners in America are headlined by Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue.Price of these drugs, though, is an issue, with Wegovy costing as much as $1,700 a month without insurance.The brand also has strong relations with specialty and online retailers including Dover Street Market, Maxfield, The Webster, Net-a-Porter and Mytheresa.The New York boutique opens as the brand charts business momentum.
Mulier is slated to show his next collection for Alaïa on Jan. 27 in Antwerp, Belgium.The exterior of the store at 149 Mercer Street in New York City.
