The new model will assist the group as it embarks on the next phase of its growth, which will focus on enhancing customer experience, digital transformation, efficiency and sustainability.
The new model promotes agility and accountability throughout the organisation, with two core businesses – Aldar Investment and Aldar Development – led by their own Chief Executive Officers, Jassem Busaibe as CEO of Aldar Investment and Jonathan Emery as CEO of Aldar Development, both reporting to the Group CEO.
Established as independent arms, Aldar Development and Aldar Investment will have their own decentralised governance models and support functions, while remaining aligned with Aldar’s overall business strategy. This will allow them to pursue the right opportunities, with a focus on expanding their specialised portfolios.
Aldar Development will include three subsidiaries – Aldar Projects, Aldar Ventures and Aldar Egypt. It will build on Aldar’s market-leading position and the 75 million square metres land bank it owns to offer innovative, customer-centric products that integrate best-in-class technologies and sustainability practices.
Aldar Investment will house Aldar’s core asset management business, the region’s most diversified and well-established platform. It will focus on maximising the value of the company’s diverse portfolio of AED 20bn of recurring income assets as well as managing three core platforms, Aldar Education, Aldar Estates and Aldar Hospitality and Leisure.



