The discount supermarket chain has recently trademarked ‘Shop & Go’ with the Intellectual Property Office.

According to a number of reports, Aldi’s trademarking of ‘Shop & Go’ was linked to new technology investments, including a new store format with self-scanning handsets for customers, or no checkouts. Although there are no further details regarding the trademark, the news comes just weeks after Amazon has launched three Amazon Fresh cashier-less stores in London.

The news also follows Aldi Süd – the German-headquartered company that owns Aldi in the UK – placed a call out for tech firms to place expressions of interest last year. According to the call out, the firm had sought companies developing ‘sensor-based item monitoring in stores’ with ‘real or near-real time’ stock level monitoring.

Aldi has consistently pushed into technology investment since the onset of the Covid-19 pandemic last year, which saw them launch their first ever online service for vulnerable customers.