Bluebell Group, a leading omni-channel brand partner and operator in Asia, has announced its joint venture with Alice Pizza, a renowned Roman pizza leader.
The partnership brings the rectangular, pan-baked recipe to Asia, with the first store opening on September 12 on Queen’s Road East in Wan Chai, Hong Kong.
“Since the entry of the Idea Taste of Italy fund in 2019 in the ownership of Alice Pizza, we have maintained the tradition of Roman pizza with the aim of taking it to the world and making it known to more and more people. We think Bluebell is the right partner to enter the Asian market thanks to its great experience and professionalism,” says Claudio Baitelli, CEO, Alice Pizza. “It is a challenging goal but we are confident that the strong collaboration that has been established between our teams will lead to great success.”
Founded by Domenico Giovannini, Alice Pizza originated in central Rome on Via delle Grazie, near Vatican City. This pizza style, initially popular as a convenient street food, has its roots in Rome and is now widespread across Italy.
