Pre-loved, fragmented and repaired clothing retailer All Good Things has secured £2.5M in equity investment to expand its store network across the UK.
Having partnered with over 200 fashion brands from the UK and Europe over the last 12 months “seeking to build greater sustainability into their supply chain”, the new investment “will be able to bring its successful concept to a wider audience”, the store-only retailer said.
And the funding, led by Souter Investments, has widespread fashion industry backing, including Helen Williamson (former MD, Whistles), Charlie Atterton (former CEO, Jigsaw), John Egan (former CEO, Dune) and Lee Harlow and Ben Barnett (former MD and CEO respectively of TFG London). Barnett is also the retailer’s chair.
All Good Things said its fashion retail
partnerships “provide a sustainable, physical home for fragmented stock, as
well as pre-loved clothing returned by customers for recycling”.
By giving unsold clothing a second chance to be bought brand new, and pre-loved
clothing a new life, All Good Things said it’s able to reduce the amount of
unworn clothing that ends up in landfill and extends the lifespan of each
piece.
